Customers are increasingly looking for programs that offer tangible benefits, such as savings and convenience. While many utilities have hesitated to launch large-scale programs due to cost and revenue concerns, EV programs present a promising opportunity to meet those needs while benefitting both customers and utilities.

With this free two-part guide, discover _why_ and _how_ your electric utility should offer EV programs to your customers or members.

In Part One, you’ll find:

- Electric vehicle adoption trends and what to expect within your service territory
- Navigating the challenges of EV adoption, both customer reactions and infrastructure requirements
- Benefits to utilities and customers from increased EV market share

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## Other resources you might be interested in

[More Resources](https://brillion.ai/resource-library/)  
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**Part Two: Making a Business Case for Electric Vehicles**\  
\  
Guide](https://brillion.ai/resource-library/part-two-making-a-business-case-for-electric-vehicles)  
\  
**Peninsula Clean Energy: Starting from the Beginning**\  
\  
Case Study](https://brillion.ai/resource-library/peninsula-clean-energy-starting-from-the-beginning)  
\  
**Building Trust with Your Utility Customers**\  
\  
Guide](https://brillion.ai/resource-library/building-trust-with-your-utility-customers)